After almost two decades in the news business, Craig is now using his background to help businesses, non-profits and individuals follow this motto: #Createyournews.

The company, Lucie, was born from the idea to shine a light on the positive things happening in our world and to share compelling stories that resonate with your audience. The majority of our team has a background in journalism. We apply our experiences in a fast-paced newsroom to content creation, marketing, PR, brand strategy, and much more.

With the help of his team, Craig helped take the newsroom model where...

A proud graduate of Syracuse University's S.I. Newhouse School of Public Communications, George is an award-winning journalist who's spent his entire professional career experiencing the power of content creation and analyzing the evolution of content consumption.

Prior to Lucie, George was the Digital Content Manager for the No. 1 local TV station in the country. In his role, he oversaw and took round-the-clock ownership of the station’s digital assets, including the website, smartphone applications, and social media channels. It was during this stretch of his career that George...

A dynamic content creator and fearless storyteller, Aaron is a highly experienced, executive-level strategic communications pro. He specializes in developing relationships, building partnerships, and identifying key value points to fuel storylines that establish clients as trusted sources.

Following a 25-year career as an award-winning broadcast journalist, Aaron served as the University System of Georgia’s Vice Chancellor for Communications. In that role, he was responsible for leadership and coordination of the University System’s integrated marketing,...

Tori is an award-winning journalist and expert content marketer with more than a decade of experience in compelling storytelling. She believes the goal of every piece of content should be to inform and inspire.

A proud graduate of The University of Georgia, Tori majored in broadcast news and immediately jumped into the news industry only days after graduation. She worked at news stations in markets including Knoxville, Charlotte, and Atlanta, where she produced the top newscast in the entire nation. Her achievements include winning an Emmy and a National Edward R. Murrow...

Mark is a visionary and results-driven professional with 20+ years of experience overseeing productions including feature films, TV shows, commercials, documentaries, and web series.

Prior to joining Lucie, he spent many years in Los Angeles working as a DP and Director in narrative films, long form documentaries and the reality genres.

Some of the titles of his work include the Hulu Original comedy series ‘QuickDraw’, the depression era drama ‘Carolina Low’, steaming series ‘Teachers’ and ‘I Love You Just The Way I Am,’ the true crime film ‘Gosnell - The Trial of America’s...

An Atlanta native and Morehouse graduate, John honed his skills as an entrepreneur in the manufacturing space. Creating formulas, designing products and building brands led him to a love for digital marketing and strategy.

John is a multi-faceted digital marketing specialist and business-minded swiss army knife with more than 10 years of experience in developing digital strategies and content for companies and brands. He believes that systems run businesses and that all businesses should “own their audience”.

From growing massive social media...

Casey Nichols is an Emmy and Murrow Award-winning photojournalist with nearly 20 years of experience in television news. His passion for journalism started in high school, where he anchored the morning announcements. He is a graduate of the University of West Georgia with a degree in Mass Communications.

Casey’s professional career started at a television station in Charleston, SC, where he was assigned a variety of projects from political coverage to hurricanes. He has been recognized by the South Carolina Associated Press for a story about the historic 1886...

Chris Lawrence is a talented video editor who was born and raised in Georgia. He received his Bachelor of Arts degree in Film and Video from Georgia State University and has a passion for bringing ideas to life through storytelling. With a deep love for the art of film and video editing, Chris is dedicated to creating captivating visuals and immersive experiences for Lucie’s partners and their audiences.

Alexa is a seasoned digital marketing professional with a passion for crafting compelling narratives and visually stunning content. Born and raised in Atlanta, GA, Alexa has honed her skills in graphic design, marketing, and social media, catering to a diverse range of industries, including music, entertainment, apparel, wellness, and technology, among others.

As a proud graduate of Southern Methodist University, Alexa's journey into the media industry began as the Digital Producer for the SMU news broadcast. Her spirited background as a nationally ranked equestrian has instilled in...

Megan Ross believes successful communication starts with the audience. With almost two decades of experience in four major global markets, Megan knows how to shape your organization’s communications needs into meaningful information that will resonate and drive behaviors.

Former and current clients include healthcare and hospital systems, trade groups, airlines, Asian conglomerates, management consulting businesses, academic institutions, investment banks, product-focused MNCs and numerous nonprofits.

Megan has led multi-national, as well as hyper-local, campaigns resulting in...

John Murgatroyd is an enterprising production executive with extensive experience creating and producing compelling stories, television broadcasts and digital programming.

John has an absolute love for storytelling and wholeheartedly believes in Lucie’s model of “Create Your News.” He’s witnessed over the years how good storytelling not only informs and helps us to understand one another, but evokes emotion and inspires us to act.

Prior to joining Lucie, John worked at CNN where he spent the majority of his 20+ years at the network traveling the country and producing award...